Module 11
GREEN MARKETING AND COMMUNICATION
Module Overview
Module 11 delves into green marketing and communication, focusing on promoting products or services based on their environmental benefits. It explores the importance of transparent and credible communication of an organisation's sustainability efforts to stakeholders, including employees, customers, and the community.
    Module length: 4 hours on average
    CPD Hours: 3
Danielle, with over 20 years of experience in sustainability, excels in delivering impactful local, national, and European behavioural change campaigns. She simplifies sustainability messaging to make it accessible and engaging for all stakeholders. Her unique skill set and expertise have led to the successful execution of some of Northern Ireland's leading sustainability campaigns.
The module highlights the significance of eco-friendly practices, developing a comprehensive communication plan, and fostering collaboration among internal and external stakeholders to support sustainability initiatives.
You will learn how to maintain a positive brand reputation through responsible messaging, ensuring honesty and accuracy in sustainability messaging to effectively convey an organisation’s commitment to meeting the needs of the present without compromising future generations.
This reflects the duration of Continuous Professional Development learning and the corresponding hours that can be recorded in your CPD Portfolio. These hours contribute towards achieving your qualification.
More Modules
Module 1
INTRODUCTION TO BUSINESS SUSTAINABILITY
Introduction to the sustainability challenges organisations face.
Understand the strategic framework involved in an organisation's sustainability journey.
Evaluate the UN Sustainable Development Goals and how companies can align their sustainability plans with the goals.
Module length: 3 hrs on average
CPD Hours: 3
SUSTAINABILITY PLAN DEVELOPMENT
Outline key steps involved in developing a sustainability plan.
Conduct a materiality assessment to assess stakeholders' views on your organisation's impact.
Understand stakeholder engagement and sustainability plan framework implementation.
Module length: 3 hrs on average
CPD Hours: 3
SUSTAINABILITY PLAN IMPLEMENTATION
Understand how to measure progress, baselining and benchmarking
Identify internal communication to drive further progress and understand the importance of Stakeholder Engagement
Learn to implement strategies and seek feedback to ensure resilience
Module length: 3 hrs on average
CPD Hours: 3
Module 4
DECARBONISATION: ACHIEVING NET ZERO
Interpret your organisation's carbon footprint according to industry best practices - Scope 1, 2 and 3
Understand product life cycle assessment and product carbon footprinting
Understand key carbon targets for your decarbonisation plan
Module length: 3 hrs on average
CPD Hours: 3
CIRCULAR ECONOMY AND SUSTAINABLE PRODUCTS
Understand circular economy; assess its risks, and opportunities.
Assess the value chain for circular economy integration to reduce impact of your products and services
Evaluate tools, steps, and designs for circular economy model development.
Module length: 4 hrs on average
CPD Hours: 3
Module 6
BUSINESS WITH BIODIVERSITY
Recognise business cases where organisations have introduced initiatives to combat biodiversity decline
Understand how biodiversity is represented in global and EU policies
Understand the responsibilities that organisations have for financial reporting related to biodiversity
Module length: 5 hrs on average
CPD Hours: 3
Module 7
DIVERSITY, EQUITY, AND INCLUSION
Assess your current DEI strategy, and identify gaps and the essential elements needed within the strategy
Use leadership to articulate DEI business case in your organisation.
Implement bias-free ways to collect and interpret diversity-related data
Module length: 4 hrs on average
CPD Hours: 3
Module 8
SUSTAINABLE FINANCE
Understand sustainable finance: literacy, terms, systems, and global trends.
Learn how financial systems are redirected towards economic and social benefits.
Evaluate and utilise available sustainable finance instruments and approaches.
Module length: 5 hrs on average
CPD Hours: 3
Module 9
SUSTAINABLE BUSINESS OPERATIONS
Analyse business operations' impacts on immediate and wider environments.
Understand technology's role in data collection and reporting
Determine how to implement practices to minimise environmental and social impact
Module length: 6 hrs on average
CPD Hours: 3
Module 10
SUSTAINABLE SUPPLY CHAIN
Assess global supply chain risks and collaboration opportunities.
Develop tools to make supply chains resilient to environmental and social pressures.
Outline product life cycle for efficient, cost-saving supply chains.
Module length: 7 hrs on average
CPD Hours: 3
Module 12
ESG REPORTING AND AUDITING
Understand the range of reporting frameworks out there and what is required of your organisation from a reporting perspective
Categorise the various ESG reporting challenges and how to overcome them
Apply the steps needed to develop high-quality non-financial disclosure information and improve transparency
Module length: 7 hrs on average
CPD Hours: 3
Experience the Diploma Course Preview
Familiarise yourself with the interactive online learning platform and see how you can gain the knowledge you need to confidently implement sustainability best practices. With this demo, you can:
- Preview the Diploma course curriculum and teaching style
- Get familiar first-hand with the online learning experience
- Ensure the course aligns with your professional development goals
