Businesses for bees: How companies can contribute to bee conservation and biodiversity

bee conservation

Bees are among Earth’s most industrious and vital creatures. They play a fundamental role in maintaining the health of ecosystems and supporting the global economy through their pollination activities. 

However, despite their importance, bee populations are facing major threats. This illustrates why bee conservation should make up a critical part of any business sustainability plan. Below, we explore the vital role of bees and practical strategies businesses can adopt to protect them.

The importance of bees

Bees are vital to ecosystem health and the economy, primarily through their role in pollination. They facilitate the reproduction of many plants by transferring pollen, which is crucial for producing fruits, vegetables, and nuts. 

This not only supports the food supply for wildlife and humans but also aids the growth of other plants that provide essential habitats. Economically, bees are critical to agriculture, with their pollination services valued at nearly €900 million in the Irish economy alone. 

Declines in bee populations pose risks to industries reliant on bee-pollinated crops, potentially leading to lower yields, higher costs, and increased consumer prices. Businesses stand to gain from engaging in bee conservation, which protects these essential agricultural contributors.

Bee conservation also aligns companies with global sustainability objectives and helps mitigate legal risks. Furthermore, supporting bee populations can enhance brand reputation, attract eco-conscious consumers, and drive innovations in product development. All of this boosts long-term resilience and opens up new market opportunities.

Threats facing bee populations

Bee populations across the globe are facing multiple threats that jeopardise their health and survival. Below are some of the primary threats to bee populations. 

  • Pesticides: The widespread use of chemical pesticides in agriculture is one of the most significant threats to bee populations. Neonicotinoids, a class of insecticides that are particularly toxic to bees, have been shown to affect bees’ ability to reproduce and navigate.
  • Habitat loss: Urbanisation, deforestation, and the conversion of land for agriculture have led to the loss of the natural habitats that bees rely on for nesting and foraging. This loss of habitat not only reduces the availability of the diverse floral resources bees need for nutrition but also limits their nesting sites.
  • Climate change: Changes in climate patterns can disrupt the phenological alignment between bees and the plants they pollinate. Warmer temperatures can cause plants to bloom earlier or later than usual, which may not coincide with bee foraging periods. This results in reduced food availability for bees and less effective pollination for plants.
  • Chemical pollution: Pollution from industrial activities can contaminate the bees’ environment, including the water sources they depend on. Chemicals found in pollutants can be toxic to bees or disrupt their endocrine systems.

Practical ways businesses can help bees

Businesses have the power to significantly impact bee conservation through various practical actions. Implementing these strategies not only helps protect bee populations but also enhances a company’s green credentials and community standing. 

Create bee-friendly landscapes

Businesses with green spaces, such as corporate campuses, can plant bee-friendly gardens. Choosing native, pollen-rich plants that bloom at different times of the year ensures that bees have a steady source of food.

Reduce or eliminate pesticide use

Avoiding or minimising the use of pesticides in landscaping and maintaining green spaces can create a safer environment for bees. Businesses can adopt integrated pest management (IPM) practices that are less harmful to bees and other pollinators.

Sponsor bee habitats

Companies can sponsor bee habitats or beekeeping projects in local communities or even on their own properties. This could include setting up bee hives and partnering with local beekeepers to manage them.

Support local and sustainable agriculture

By sourcing food and raw materials from local, sustainable farms that practise bee-friendly farming, businesses can help ensure the viability of local bee populations and encourage sustainable agriculture practices.

Educate employees and communities

Organising workshops and seminars on the importance of bees to the ecosystem and how individuals can help, can raise awareness and spur collective action. Companies can also create educational materials or campaigns about bee conservation.

Corporate sponsorships and partnerships

Businesses can provide financial support or form partnerships with NGOs, universities, or environmental organisations that focus on bee conservation and research.

Promote sustainable corporate practices

Implementing broader sustainable business practices that reduce environmental impact can indirectly benefit bees. This includes reducing emissions, enhancing energy efficiency, and minimising waste.

Influence policy and advocacy

Businesses can use their influence to advocate for policies that protect bees and their habitats. This can involve lobbying for legislation that restricts harmful pesticides or promotes biodiversity.

Offer bee conservation as part of Corporate Social Responsibility (CSR)

Integrating bee conservation into a company’s CSR strategy can help align business goals with environmental stewardship. This provides a holistic approach to sustainability.

Utilise rooftops and other urban spaces

Urban businesses can transform unused spaces, like rooftops, into green areas to support bee populations. This demonstrates there are lots of innovative ways to enhance urban biodiversity.

Case studies of successful initiatives 

Businesses across various sectors have implemented successful bee conservation projects. Below are some notable case studies. 

General Mills and the Xerces Society Partnership

General Mills joined forces with the Xerces Society, a nonprofit environmental organisation focusing on the conservation of invertebrates. They launched a programme to restore habitats for pollinators across North America. 

The initiative aimed to restore over 100,000 acres of farmland to pollinator-friendly habitats by 2021. General Mills provided financial support and worked directly with oat farmers to plant pollinator habitats around the perimeters of the fields where oats are grown.

The project helped to increase bee populations and improve biodiversity. It also enhanced the sustainability of the supply chain for General Mills’ products like Honey Nut Cheerios, which rely heavily on pollination.

Burt’s Bees Wild for Bees Initiative

Burt’s Bees launched the “Wild for Bees” initiative in collaboration with various organisations to address the declining bee population. The initiative included creating sustainable habitats for bees and educating the public about bees’ role in biodiversity.

Moreover, it sought to promote bee-friendly gardening practices among consumers. The brand has installed over 50 bee hotels across North America. Each of these hotels was designed to provide nesting sites for thousands of bees. 

Bayer Bee Care Programme

Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. They established the Bayer Bee Care Programme to promote bee health and protect pollinators. 

The programme focuses on research, collaboration, and education to improve bee health management and support forage projects. Some of these projects include providing seeds to farmers and other landowners to create more forage areas for bees.

The programme has contributed significantly to advancing scientific understanding and public awareness of the importance of pollinators. This has fostered collaboration across industries and academia to support bee conservation. 

Häagen-Dazs Loves Honey Bees

Recognising that a third of their ice cream flavours are dependent on pollinated plants, Häagen-Dazs launched the “Häagen-Dazs Loves Honey Bees” campaign. The campaign aimed to fund research into Colony Collapse Disorder (CCD) and restore bee habitats. 

They donated over $1 million to honey bee research and converted a significant portion of their facility’s land into bee-friendly habitats. Moreover, the campaign effectively raised public awareness about the importance of bees to food supply chains. 

Alvéole’s urban beekeeping initiatives

Alvéole is a Canadian company specialising in urban beekeeping. They collaborate with businesses to install beehives on their properties in urban settings. Alvéole provides everything needed to maintain the hives along with educational sessions for company employees and their families about bees and the environment. 

This project has brought bee populations into urban areas where green spaces are limited. However, it has also educated thousands of city dwellers about the crucial role bees play in urban ecosystems. 


The preservation of bee populations is not just an environmental concern but a necessity for sustaining agricultural productivity and ecological balance. The challenges bees face are complex and require a multi-dimensional approach that involves businesses, communities, and policymakers. 

Successful initiatives by entities like General Mills and Burt’s Bees underscore the positive impact that dedicated conservation efforts can have. As we move forward, all sectors of society must continue these endeavours, innovate new solutions, and work collaboratively to ensure that bees continue to thrive.

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