Upcoming Webinar
From Action to Advantage: Telling Sustainability Stories That Matter
Featured Speaker
Laura Costello
Head of Sustainability & Planet Services, THINKHOUSE
Laura Costello is Chief Communications Officer at Hometree, where she leads communications to accelerate nature restoration and mobilise people to restore and reconnect with nature. She is also Head of Sustainability at marketing agency THINKHOUSE, and Ireland Director of Purpose Disruptors, a nonprofit working to transform the advertising industry to operate in harmony with the natural world. With over a decade of experience, she has worked across corporate, public, and nonprofit sectors, partnering with organisations including Ben & Jerry’s, Heineken, Musgrave, An Post, RTÉ, and Creative Ireland. She was named by Forbes as one of 43 People Changing Advertising for the Climate and is committed to reshaping the role of advertising so it works in harmony with the natural world. She holds an MPhil in English from Trinity College Dublin and a distinction in Business Sustainability Management from the Cambridge Institute for Sustainability Leadership.
Webinar Overview
Many organisations are taking meaningful steps towards sustainability, yet struggle to communicate these efforts clearly and credibly. As stakeholder expectations increase, how sustainability is communicated is becoming just as important as the actions themselves.
This webinar explores the growing link between sustainability, storytelling, and reputation — and why organisations must move beyond generic messaging to develop narratives that reflect real impact. Poor communication not only limits engagement, but can also create risk, from stakeholder scepticism to accusations of greenwashing.
Through a practical, business-focused lens, this session provides guidance on how to craft clear, credible sustainability narratives that resonate with internal and external audiences, strengthen reputation, and support long-term business value.
What You'll Learn
- Understand the link between sustainability, storytelling, and reputation
- Identify what makes a sustainability narrative or campaign compelling
- Learn practical frameworks for crafting strong sustainability narratives
- Capture real-world examples
Questions?
Contact our team for more information about this webinar.
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