What does it take for organisations to remain competitive in a rapidly changing business environment—and why are leading organisations treating carbon as a core business metric alongside cost and quality?
In this practical webinar, Ben Craig, Head of Partnerships & Business Development at carbonfit, shares a clear, business-focused perspective on why carbon is becoming a defining measure of organisational performance. Drawing on more than a decade of experience supporting organisations across a range of sectors, Ben explores how businesses can move beyond compliance and use carbon data to strengthen resilience, improve decision-making, and create long-term commercial value.
Through this session, organisations gain practical insights into how AI, evolving regulation, supply chain disruption and energy volatility are reshaping competitive advantage. Attendees come away with a clearer understanding of why credible carbon data matters, what leading organisations are doing differently, and how integrating Cost, Quality and Carbon can help reduce risk, improve performance and prepare businesses for the next decade of competition.
Interested to gain key sustainability insights and learn how to develop and implement credible sustainability plans? The Diploma in Business Sustainability course will help you gain a comprehensive and practical understanding of sustainability in business so you can confidently lead sustainability initiatives within your organisation or enhance your sustainability skills within your role.
Dedicated to harnessing the power of storytelling to raise awareness, demystify, and drive behavioural change, Bronagh works as the Communications & Content Manager at the Institute of Sustainability Studies. Alongside her work with ISS, Bronagh contributes articles to several news media publications on sustainability and mental health.
